The business consultant in your pocket.
Get a research-backed, go-to-market strategy. The kind an expensive consultant would deliver. Powered by the latest AI models. In minutes, not months.
Not a tool that scores your idea in 120 seconds. The thing you use instead of hiring a consultant — or the thing a consultant uses to do a week's work in an hour. Downloadable outputs. Shareable workspaces. Built for solo work or full team collaboration.
Skip the expensive consultant, use giid.io instead.
For founders
Skip the £10,000 consultant. Get the same structured, evidence-backed brief — market sizing, personas, competition, USP, risks, KPIs — without the eight-week engagement.
For consultants
Compress a week of desk research into an hour. Use giid as your AI strategist, layer your judgement on top, bill the same, deliver faster.
For accelerators & educators
Cohorts and students arrive with sharper strategies and the structured thinking real founders rely on.
From idea to evidence in four steps.
A guided workflow that turns ambiguity into clarity.
Capture your idea
A few guided questions to define your venture, audience and assumptions.
Research the market
giid runs grounded research across market sizing, personas, competition and more every finding is clearly cited under ‘Sources’.
Synthesise the evidence
Your research becomes a strategy: USP, risks, KPIs and an executive summary.
Export and share
Download your full report and share it with investors or your board. Or share your workspace with team members so they can see what you’re working on.
Eight structured outputs. One decision-ready brief.
The same deliverables a strategy consultant would produce — grounded in evidence or synthesised from your research.
Built from cited, web-research evidence.
Problem Statement
What's real, what's assumed, what to test.
Market Sizing
Realistic TAM/SAM/SOM and the growth drivers behind them.
Personas
Who buys, who uses, what triggers adoption.
Competition
Alternatives, differentiation, pricing anchors.
Synthesised from your research and assumptions.
USP
Clear positioning and why you win.
Risks
What could break, and how to mitigate.
KPIs
What to measure early: activation, retention, revenue.
The bow on the package.
Executive Summary
The decision-ready report that pulls it all together.
Why this isn't another “rate my idea” tool.
Plenty of tools will give your idea a score in 120 seconds. None of them give you what a consultant would: a structured, cited strategy you can defend in front of an investor, a board, or your co-founder.
Founders don't fail on ambition. They fail because they didn't have a clear view of market demand, competitors, customers, positioning, or what to track in month one.
giid gives you that view in minutes. The way a consultant would.
Grounded research
Every claim is cited. You see exactly where each insight came from.
Structured outputs
Pre-built, evidence-backed deliverables. No prompt engineering, no consultant invoice.
Fast time-to-value
From ambiguity to a strategy you can defend, in minutes not months.
Transparent pricing.
A tiny percentage of what a strategy consultant would charge for the same work.
Every user gets free credits to explore the tool. No card, no commitment. If giid earns its keep, top up with a credit bundle.
Starter
2,000 credits
- Pay-as-you-go, never expires
- Per-output cost visibility
- One-time purchase, no subscription
Popular
3,500 credits
- Pay-as-you-go, never expires
- Per-output cost visibility
- One-time purchase, no subscription
Best Value
5,000 credits
- Pay-as-you-go, never expires
- Per-output cost visibility
- One-time purchase, no subscription
Credits draw down as you use the tool, and you can see exactly what each output costs. No recurring subscription. No minimum spend. No surprises.
Built by people who've been in the room.
giid was built by Aegenic. We made the tool we wished we'd had — the one that did the structural work in an hour so we could spend our time on judgement, not desk research.
Ten minutes of guided capture. A consultant-grade output.
From early-stage ambiguity to a research-backed, decision-ready strategy without the consultant invoice.